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Your own email address

Why create an email address with your own domain name?

A personal e-mail address is undoubtedly one of the most valuable pieces of online contact information. But many users miss the opportunity to elevate their professional reputation with a custom e-mail address. Instead, freemail providers enjoy great popularity. They offer a solid service at no charge, although they aren’t very highly regarded in the professional arena as the e-mail address includes the name of the mail provider, for example:


No matter which provider you go for, building an e-mail address always follows the same structure. E-mail addresses consist of two fundamental elements: a local part and a global part. While the local part relates to the username before the @ symbol, the global part specifies the mail domain after the @, where the address is located. This is also referred to as the domain part. This consists of a host name and the top-level domain (TLD). While freemail users can only choose the local part of their e-mail address, an e-mail domain allows you to create a unique address, for example:


What you should know about having your own e-mail domain

Users wishing to register a personal e-mail domain can choose any top-level domain and an available domain name within the desired namespace. It’s worth noting that domain names under a TLD can only be assigned once. The choice of available endings depends on the provider. If a desired name is assigned under a particular TLD, users can switch to another ending. The new domain endings (nTLD) offer the opportunity to create an ‘expressive’ domain name or regional reference:



Be aware that the respective TLD authority defines the rules by which domain names are formed. All top-level domains can be formed with letters a-z, numbers 0-9, and hyphens. There’s no difference between capital and lower-case. Some TLDs also allow special characters in the domain, such as letters with accents. Generally the use of these characters in e-mail domains isn’t recommended, as these domains can lead to problems with mail servers and e-mail programs.

How can you benefit from having a personal e-mail domain?

Having a personal e-mail domain rather than a freemail address can offer many advantages, as outlined in the following six points:

  • Professional: a polished image is key in having a successful career, and that applies to your online presence as well. While freemail addresses with provider domains often convey an amateur image, successful businesses and entrepreneurs use e-mail domains. By customizing the e-mail, you can ensure that your contact details are coordinated, creating a sleek and professional image which facilitates customers’ trust. The most effective domains are either company-oriented or personal, for example:


  • Concise:  freemail companies provide e-mail addresses with their domain to their customers, making it difficult to register a name that is unique and concise. Names are usually snapped up very quickly, so users are often forced to come up with long combinations of numbers and letters:


    Long e-mail addresses carry with them the risk of being misspelled or misremembered, whereas custom e-mail addresses can be shorter, making them concise and more memorable.  

  • Permanent: with your own e-mail domain, you are independent from freemail providers, meaning that you can easily move a domain to a different provider if need be. In the United States, domain names count as intellectual property, meaning they’re legally protected. The same cannot be said for freemail domain users, who are forced to change their e-mail if the provider changes.  
  • Ad-free: freemail accounts are often sponsored by advertisements. Not only do the providers use their pool of customers to promote advertisements, these accounts are also easy targetsfor spam. A personal e-mail domain, on the other hand, is based on a payment model, meaning that there are no advertisements and a smaller risk of spam.  
  • Safer: cybercriminals also need a high hit rate if their malware (such as viruses or Trojans) are to have a big effect. Freemail providers are a common target for hacking and phishing, but this risk decreases significantly with a personal e-mail domain.  
  • Typo-proof: correctly configured e-mail addresses with their own e-mail domains can be far more reliable than freemail addresses. Using a catch-all function, it’s possible to redirect incoming messages to a domain on a main inbox, even if the local part before the @ symbol is spelt incorrectly. This is essential in order to avoid losing important messages.

The benefits of your own email domain

E-mail on your own domain offers several advantages over a free e-mail address. We list the six main advantages here:


Professionalism stands or falls with serious action. This also applies to email communications. A toll-free address on a provider’s domain usually looks unprofessional. Companies and self-employed people therefore opt for e-mail on their own domain, from which the purpose of the address becomes clear:


The popular free providers have millions of email users on the same domain. It is therefore difficult to register a unique concise, easy-to-remember e-mail address on such a domain. Most combinations of first and last names are already taken, so that new users have to switch to combinations with numbers:

Such an address has a high probability of typing errors and is difficult to remember. But your own email domain does allow for short, easy-to-remember email addresses.


With your own domain for your e-mail you become completely independent of your provider. Because if a provider stops or changes its range of products and services, as a domain holder you can easily move to another hosting provider with your own e-mail address. A registered domain is your property and therefore has legal protection. The situation with a user account on an email provider is different. Because if you switch providers with such an account, your e-mail address will also change.


Free email accounts usually use advertising. On the one hand, the free providers often show advertising to their customers. On the other hand, the well-known structure of username@freemailprovider.com is also an easy target for spam. For your own paid email domain, on the other hand, a provider does not need advertisements to make money. The spam risk is also a lot smaller.


Cyber criminals try to score high by spreading malware such as viruses and trojans to as many email users as possible. Free mail providers are therefore a popular target for hacker attacks and phishing methods, due to the large number of users. With your own email domain, the chance of hacker attacks is smaller.

Typing error resistant

Correctly configured addresses on a private email domain are much more reliable than free addresses. With the catch-all function you can have all incoming messages forwarded to one mailbox on your domain, even if the local part before the @ sign cannot be assigned to a specific mailbox, for example due to a typo. So you will not miss any important messages.